Welcome or Register

Find an Agent

view all

Contact Us

Name Telephone E-mail IN KY
Walter Coppinger 502-468-9945 walter.coppinger@gmail.com  X  X
Bobby Bass 502-552-1296 bbass@bassgroupe.com  X  X
Ysha Bass 812-786-7419 ybass@bassgroupe.com  X  
Jonathon Mornones 812-989-7433 jmorones@bassgroupe.com  X  
Alan Conner 502-741-4965 aconner51@gmail.com  X  X
Matthew Conway 502-930-7653 mconway@bassgroupe.com X  X






Welcome to your premier resource for all real estate information and services in the Jeffersonville and Clark County Indiana area. We hope you enjoy your visit and explore everything our realty website has to offer, including Metro Louisville real estate listings, information for homebuyers and sellers, and more About Us, your professional Southern Indiana Realtors.

Looking for a new home? Use our predefined City searches for existing or new homes, or use our Dream Home Finder form and we will conduct a personalized search for you.

If you're planning to sell your home in the next few months, nothing is more important than knowing a fair asking price. We would love to help you with a FREE Market Analysis. We will use comparable sold listings to help you determine an accurate and fair market value of your home. We send your information out to over 70 websites to maximize your home being seen by the most potential buyers.

Real Estate News!!!

Latest Real Estate News from RISMedia

Building an Authentic Client Base On and Offline

When the Pew Research Center began measuring social media usage in 2005, 5 percent of U.S. adults used at least one social media platform. Today, 69 percent of the public utilizes some form of social media.

Utilizing social media to interact with your customers can translate to better client relationships and higher revenues, while disregarding or misusing online interaction can cost you your job, or your business money. There are very few demographics you cannot reach online; if you are not connecting with your market on social media, you are closing off an entire communication channel with your customers.

Connect with your intended audience with a combination of eye-catching and emotionally-impacting content. Platforms such as Facebook, LinkedIn and Instagram are great for agents to share visually-appealing photos that represent their business platforms. When potential clients see a beautiful image or moving content that sticks in their memory, it encourages them to want to work with you.

Another way to build your client base is to share relatable stories, whether it’s the happiness you share in helping a family buy their first home, or spending time with your family after a stressful day at work. Taking that extra step to share with your community will help instill a sense of personal connection that will keep your following interested in your projects and services.

The key to making the most of social media is authenticity. When creating content for your profile, blog or website, don’t focus on the reaction you want. If you post content just for a reaction, or write what you think people want to hear, your content becomes empty. Market your products and services in a clear and honest way to drive engagement with your intended demographic. Connect with potential clients by putting your true self forward.

It’s important to remember, however, that having thousands of likes, followers and retweets will not necessarily lead to direct contacts or profit growth. In addition to online engagement, building authentic and sustainable personal connections with your clients will help solidify your brand and impact your sales.

In an article for Inc., entrepreneur and author Damon Brown shared how taking a break from social media for two months helped him increase the strength of his outreach. After noticing that many of his clients were those he met at events or were a part of his email community, he decided to focus his attention on relationships that were helping his business.

By engaging and building his email list, asking for community feedback and having in-depth conversations while networking at local events, he built stronger relationships with his clients, his email list increased from word of mouth, and his income-producing sales rose.

Changes in social media platforms, such as in terms of service, can potentially disconnect you from your community; therefore, having a supportive, loyal client base offline, as well as online, is pivotal for securing your following and building your bottom line.

Patno_Desiree_2018_60x60Desirée Patno is the CEO and president of Women in the Housing and Real Estate Ecosystem (NAWRB) and Desirée Patno Enterprises, Inc. (DPE), as well as chairwoman of NAWRB’s Diversity & Inclusion Leadership Council (NDILC). With 30 years of experience in housing, Patno is a champion for women’s economic growth and independence. In 2017, Entrepreneur.com named her the Highest-Ranking Woman and 4th Overall Top Real Estate Influencer to Follow. For more information, please visit www.nawrb.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Building an Authentic Client Base On and Offline appeared first on RISMedia.

Podcasting for Real Estate: Top Tips to Get Started

Vanilla marketing, or the sorts of things every REALTOR® does, is popular—but does it always work? Not as much as a podcast can, Seattle-based broker Phil Greely says.

Greely and colleague Tyler Jones started their own podcast, Rise Seattle, two years ago. The goal? To boost their marketing and bring something fresh and new to their business. They were surprised at the impact the podcast show had. Greely now sells $20 million a year in total volume, and is the producer and co-host of Rise Seattle Podcast (@theRiseSeattle).

A family man and father of three, Greely encourages agents to start their own podcasts. It might sound intimidating, but all it takes to create a podcast is to “capture your audio and host it somewhere where interested listeners can find it,” he says. “You don’t need a lot of gear to get started, either. Don’t overthink it—you don’t need to go into a sound studio…all you really need is to go into a quiet room somewhere with your cell phone, hit record and start talking into a recording app, and you have a file for a podcast.” Then, just get a sound engineer to “clean it up,” or remove the static and background noise and handle technical aspects, like adding intro music, he suggests.

Greely started in real estate in 2004. By 2014, he realized his marketing was “pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do.” That’s when he decided to start his own podcasts.

“I just wanted to reach a different audience,” he says.

He and Jones have been doing their podcast for the last two years and are already seeing the fruits of their efforts. Startup costs for a podcast are less expensive than you’d think, he says; roughly $1,000. Greely and Jones bootstrapped their podcast:

  • Greely’s per-episode cost was only $150 for a sound engineer.
  • He paid a friend $300 to set up his podcast website.
  • Show notes were $40-$60 per episode for a copywriter.
  • Logo and graphic design were $100 to a friend.
  • His music for the show’s “bumper” music (music leading into and out of the podcast) cost him $250.
  • He turned to an online course and split the $1,500 cost with his co-host.

Tips for Starting Your Own Podcast

  • “Understand who you are,” he says. “If you work well with other people and you are willing to work through challenges with a partner, then do it.”
  • If you work better alone, then work alone.
  • Expect to encounter a learning curve with where to host your podcast and how to get started.
  • Learn how to tell your guest’s story so the guest is the hero, not you.

Where Greely Uploads His Podcasts
Greely uploads his podcasts to www.libsyn.com. The website points your podcast to the different podcast sites like Apple, Spotify, etc., he explains. The site starts at $5 a month, but Greely says he pays $10-$15 a month for the services they receive.

What, or who, do you put on your podcast?
If you’re not sure what to talk about on your podcast, think about taking a course on storytelling. Listen to other podcasts for ideas. Greely and Jones took a class at www.StoryBrand.com to learn how to spot, write and tell a story. Just talking about yourself and your business gets old, but topics around what’s happening in your city or neighborhood, from the serious—like homelessness—to the fun events and happenings, make the podcast diverse, interesting and relevant to listeners.

Greely and Jones chose to focus on their community, areas of expertise and real estate. For others, that expertise can also be real estate, or your community, or some other aspect of what you know, from finances to local business to school topics. Go interview a new chef, banker or store owner. It doesn’t necessarily have to do with real estate, but it positions you as a local expert in your community, he explains.

What podcasting really does, Greely points out, is put you in front of people of influence who might not otherwise give you their time. For instance, a former Seattle mayor who happened to be on Twitter when President Trump’s travel ban came down was tweeting about the impact of the ban on the city. Greely saw that and invited him to come on the podcast and speak about it, and the former mayor came down to the studio the next day to appear on their podcast.

“He sat down for a couple of hours with us to talk about the ban,” Greely says. That interview about the travel ban turned into another, different idea for a podcast about a sports arena with a member of the Seahawks team. That interview hasn’t happened yet, but it’s on the horizon.

“That was my podcasting ‘a-ha’ moment,” Greely says. “That conversation was something that never would have happened if we hadn’t been willing to share our platform and be engaged with our community.”

Where do you promote your podcasts?
Promote your podcasts the same way you promote anything: through Facebook, Twitter, Instagram and wherever your audience is. Create a story around the subject; use a short video or photo. Tag the guests and give them the assets to share, especially if you have a big guest who is promoting the podcast to their audience.

How does a podcast help you and your business?
The more you put out into the world media-wise, the more people are going to be aware of who you are and what you do. Those connections lead to referrals and business. Positioning yourself and your expertise can mean being seen as the expert by other REALTORS®, as well.

To hear more of Greely’s media-savvy secrets, including a new vlogging project, listen to the complete webinar here.

McNease_Patty_60x60Patty McNease is director of Marketing for Homes.com. For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Podcasting for Real Estate: Top Tips to Get Started appeared first on RISMedia.

10 Tips for Paid Ads on Social Media

The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly editorial team, and is a recap of CRD Podcast Episode 16.

The Center for REALTOR® Development (CRD) Podcast Episode 16 is the second in a three-part series on technology that focuses on paid advertising, specifically in social media. Host Monica Neubauer‘s guests are Jamie Slough and Mor Zucker, two broker associates with Kentwood Real Estate Cherry Creek, who have established themselves among the upper echelon of those who specialize in the marketing of luxury properties.

The duo’s comprehensive marketing and technology backgrounds, coupled with their affiliation with the world’s foremost luxury property networks, have enabled the top-producing brokers to secure distinctive listings while others fall short. Slough and Zucker have won multiple awards for their work, including the Best Overall Marketing Package Agent Award (2017) and the booj Award (2016), and are multiple-time award nominees for categories such as “Most Innovative Marketing Technique” and “Outstanding Social Media Savvy.” In addition, Zucker is the founder of The Denver Ear, a media outlet that focuses on local events, restaurants and family activities in Denver. The Denver Ear currently has over 150,000 unique readers per month.

With the rise in technology, clients themselves now have access to all the listings on the MLS, as well as other off-market listings. The role of a REALTOR® has expanded to be the voice of the industry, as well as a transaction manager. The competition is high online, and you can’t necessarily depend on what you’ve been doing in the past to be effective now. You have to at least have a presence online, or it could end up being a huge detriment to your business.

Social media is where the people are, and agents need to get their social media up and running so they can stay in touch with the clients they already have. Slough and Zucker have had a lot of success and positive feedback about their social media presence. One of the big things they focus on is making their posts interesting, and including a lot of lifestyle items in their posts. They also discuss the importance of investing in your social media; you have to pay to play. Before you decide that social media doesn’t work for you, make sure you are investing the same amount of money into social media advertising as you are any print advertising. Slough and Zucker break down what they do and how they approach things. Here are their top 10 tips:

  1. Don’t be intimidated. Don’t let the fact that you think you can’t do something prevent you from exploring and experimenting with different technology. Many video apps are increasingly user-friendly, and you won’t know what works for you until you give them a try.
  1. Leverage business pages. If you’re wanting to make social media part of your routine, it may be helpful to use a page manager so you don’t get distracted by the social media apps. You can also create a business page for your Facebook (business.facebook.com). Facebook Ads are a big way to advertise. When you go through the business page manager, you have more control, and it also tracks and provides analytics of your marketing.
  1. Do A/B testing. Do A/B testing frequently so that you can test what content or ads do and do not work with your audiences. By changing different variables, you can test what combination of efforts and technology will maximize your return.
  1. Clarify your objectives. Make sure you are intentional about what it is you’re trying to achieve with your ad. For Slough and Zucker, the call-to-action varies based on the goal of the post or the ad campaign—but, in everything they do, the overall goal is to direct people to their website. The post leads people to their website, where they might be prompted for further information. Directing traffic back to the website helps them track statistics and evaluate results. As an agent, your website needs to add value to your clients. Always think about the consumer and why they should come back to your website.
  1. Cross-promote for maximum exposure. Zucker also has a lifestyle blog, and the crossover here is very intentional. One recommendation she has for this is to write what you know about—your expertise will show through. On the lifestyle blog, the only advertisements they use are exclusively for their real estate business. The blog is linked on their real estate website, as well, so it works as a two-way street. They defer to their clients for ideas and recommendations for the lifestyle blog. This helps to keep previous clients engaged and involved. This idea of the lifestyle blog can be translated to other outlets in the same way—maybe you have a video blog or a podcast. The crossover can be shared with any marketing outlet.
  1. There is power in the pixel. One new thing Slough and Zucker are trying is Facebook Pixels. The pixel grabs data about the people that visit your website, and holds that data so later you can determine how to retarget (serve up additional ads) to them. Installing a pixel is quite simple—it’s just copying and pasting one line of code.
  1. Make content that is visually engaging. People are visual creatures. They come to social media to escape the boredom of their everyday lives. Make sure your ad is mostly visual; a photo with a little bit of written content is more effective than one with lots of text. People also like when other people are in your videos and your clients can relate or see themselves actually living in a home or location.
  1. Authenticity is important. One of the important aspects of how Slough and Zucker use social media is in their intention. They post when it makes sense, and try to be authentic in their posts. Be careful not to mix business and personal too much. They do share some of their business posts on their personal pages, but it’s very strategic. You don’t want to clog your personal newsfeed with your business posts.
  1. Don’t go chasing waterfalls. In other words: Don’t try to do everything all at once. Pace yourself and play to your strengths. In their social media journey, Slough and Zucker learned that you can’t do everything well, so it’s better to choose one or two avenues that you excel in and push really hard at those, and don’t try to do everything.
  1. Be prepared to respond promptly. Before you spend any money marketing online, make sure you are ready to respond to your clients and viewers. Systems need to be set up for the appropriate follow-up. You have to be ready to follow up with any inquiries you might get online. It’s important to respond promptly, so it’s a good idea to make this part of your daily schedule.

To hear the entire conversation, be sure to stream the episode from the podcast website, or look it up on whichever podcast marketplace you subscribe to.

For much more about marketing, social media and virtual tools for your real estate business, check out NAR’s e-PRO® Day 1 and 2 online bundle, which is the educational requirement for NAR’s e-PRO® certification. This certification aims to help real estate professionals broaden their technology skills to connect effectively with today’s digitally-savvy consumer.

The Center for REALTOR® Development’s monthly podcast focuses on education in the real estate industry. It addresses formal education programs (such as those from NAR) and informal sources of industry knowledge (such as peers and mentors). Its intended audiences include REALTORS®, real estate professionals, allied professions (such as appraisers and lenders), educators, education providers and consumers. To listen or subscribe, visit www.crdpodcast.com.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

For the latest real estate news and trends, bookmark RISMedia.com.

The post 10 Tips for Paid Ads on Social Media appeared first on RISMedia.

View All

Quick Search

view all



No Min.

No Max.

Certified Distressed Property Expert

Real Estate Websites by iHOUSEweb iconiHOUSEweb | Admin Menu