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Walter Coppinger 502-468-9945 walter.coppinger@gmail.com  X  X
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Ysha Bass 812-786-7419 ybass@bassgroupe.com  X  
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Latest Real Estate News from RISMedia

Stay Busy to Fend Off a Quiet Q4 While Others Take a Break

Are you ready for Q4? It sounds like an easy question, but you’re not alone if you find it’s difficult to answer. The fact is, many other agents feel this way, too. Fortunately, how busy you are during Q4 is entirely up to you. The persistence and dedication you give to your business now will get you everywhere you want to be in the coming Q1.

The Conundrum of the Q4 Slip
With the impending holidays and families back into the daily grind of work and school, home sales and purchases and the activity surrounding them tend to decrease. When this happens, most agents tend to ease up on their business tasks, as well—after all, one of the perks of running your own real estate business is making your own hours and taking time off when you need it. However, when the festivities end and spring is around the corner, agents find they need to quickly ramp up their business to get back in the game.

Avoid Q4 Complacency
Instead of struggling with the ebb and flow of a slow Q4 and scrambling around to get your business moving in Q1, do the opposite of what other agents are doing: keep working!

Everything you do now is going to see a benefit in the first quarter. So, keep your foot on the gas, set your goals for next year and start striving for them now. Here are some ideas to motivate you:

  1. Make a Time Block
    Set aside a couple of uninterrupted hours a day for your business. Spend this time on actual lead generation, not passive tasks. Make phone calls, write thank you notes to recent clients and try texting your leads. Start your day with good intentions—you need to own the day.
  1. Know Your Numbers
    Now is the time to take a thorough look at your numbers. Are you happy with how you’re ending the year? Do you know which areas of your business you can improve to reap rewards financially? When you have a clear picture of how you’ve operated earlier in the year, you’ll know where you need to focus efforts for next quarter. Don’t wing it—build your business with eyes wide open.
  1. Hold Client Appreciation Events
    The fourth quarter is the best time of year for hosting client events in one specific location. Instead of you stopping by each home in a neighborhood to introduce yourself, invite anyone in your sphere of influence to attend an open-door party or event at yours or at a local gathering place. Around Thanksgiving, host a pie party where you invite clients and contacts to come pick up a pumpkin pie, courtesy of you. Around Christmas, host an event that’s family-friendly with hot chocolate and a visit from Santa Claus.
  1. Get Involved In Your Community
    Show your love for the communities you do business in. Sponsor holiday toy drives or winter coat donation drop-offs, or contribute to organizations that are in need this time of the year. Become known as an advocate for the community you do business in.
  1. Get Social
    There are so many ways to ramp up your social presence for your real estate business. While showings and contracts slow down this quarter, now is the time to get those social accounts moving along and get your followers engaged. Visit local shops and restaurants in your community to show you’re an expert in the area you sell homes in. Try out impromptu live video posts about downtown seasonal events or wish everyone a happy holiday! Post meaningful and authentic content, and you’ll be the agent your followers remember when they’re ready to buy or sell in the spring.
  1. Maximize Your Drive Time
    If you spend a lot of time in your car—and you probably do—be sure to make the most of it. Listen to podcasts or audiobooks from real estate industry professionals about how to stay current on market trends or inspiring entrepreneurs about how to grow your business. Find regularly-scheduled radio shows that discuss finances or market numbers. This simple tip alone will keep you ahead of the real estate game while others are taking time off.
  1. Partner Up for Accountability
    Find a business peer or mentor who’s as driven as you are and become accountability partners. You are more likely to set and reach mini-goals as part of your bigger plan if you know someone will be checking in with you along the way. Schedule weekly check-ins away from the office, where a fresh perspective allows both of you to inspire and cheer each other on.
  1. Crush It With Consistency
    The best way to avoid complacency in the fourth quarter is to stay focused and keep busy on a regular basis. If you consistently work at your business, it’s going to pay off. If another agent tells you business is slow, nine times out of 10, it’s because he or she has taken a break from lead generation or being proactive with their business-building this time of year.

Avoid the Q4 slip and lag in Q1 by approaching the fourth quarter with the mindset that it’s the best time of year to reset and refresh your real estate business. Remember to stay focused and set goals to stay ahead of the game. When you make it a point to consistently grow your business, you’ll reap the rewards while others work hard to catch up.

Laurie McDonnellis the designated broker at HomeSmart and has more than 25 years of experience in the real estate industry, including 10 years as a designated and consulting broker with other brokerages. For more information, please visit HomeSmart.com/join. 

For the latest real estate news and trends, bookmark RISMedia.com.

The post Stay Busy to Fend Off a Quiet Q4 While Others Take a Break appeared first on RISMedia.

Top Podcasts for Real Estate Agents

When you want to improve your business, those who’ve already walked the path are a valuable source of insight. With years of experiences and knowledge of the business, they’re often willing to share their secrets to help other agents get ahead.

One of the most popular methods to share their advice is through podcasts—but with thousands of podcasts to choose from, which ones should you listen to? Here are our favorite podcasts for real estate agents. Have another podcast to recommend? Let us know in the comments below!

Coach Tom Ferry
Tom Ferry is the founder and CEO of one of the real estate industry’s leading coaching and training programs, as well as the bestselling author of “Life! By Design” and “Mindset, Model, and Marketing!” His podcast covers a wide range of topics to help agents get more listings, advertise successfully and engage clients more fully.

BiggerPockets Podcast
The BiggerPockets Podcast is hosted by Brandon Turner and David Greene. They primarily interview real estate agents and investors about their successes, failures and lessons. These interviews are great if you’re looking for ways to supplement your income by investing, or even just looking for new tips to share with your clients.

Caravan Confessions
If you want a fun listen, these podcasts are what you’re looking for. On “Caravan Confessions,” Eric Simon interviews agents about the strangest things that happened to them on the job. These cover everything from walking in on someone using the bathroom to accidentally texting a listing agent something they absolutely weren’t meant to see.

Gary Vaynerchuk is an entrepreneurial genius who shares his advice, recommendations and experiences on sales, social media, self-awareness, and more on his podcast, Garyvee. Take his advice and apply it to your real estate business to start living the life you want with the business success you deserve.

Real Estate Coaching Radio
Award-winning coaches Tim and Julie Harris go live every weekday with new real estate business tips. With nearly 1,200 episodes, this podcast has a bit of everything, but their focus is on industry news, interviews with real estate leaders, and coaching advice.

Real Estate Today Radio
Real Estate Today Radio is presented by NAR and targeted toward buyers and sellers. They have a lot of great information about mortgages, investing in real estate, buying a home, selling a home, and more. This podcast is a great resource to mine for new information for your clients.

Calls with Chris Smith
Chris Smith is the bestselling author of “The Conversion Code,” as well as a talented entrepreneur and speaker. He discusses topics such as business, branding, and growth in his podcast series, Calls with Chris Smith.

Real Estate Uncut
This Australia-based podcast has a bit of everything. Speakers speak on topics ranging from real estate sales to technology, social media, property management, team-building and personal/business development.

Rise Seattle Podcast
There are also a lot of great local podcasts. RiseSeattlePodcast is one example. Hosted by Seattle-based real estate agent Tyler Davis Jones, this podcast series invites local business owners and celebrities onto the show for interviews. Topics range from what it’s like to be the owner/operator of three local coffee houses to discussions on whether Seattle is a diverse city or not. This is a great podcast to check out if you’re considering launching your own show.

Another podcast you should check out is the new Secrets of Top Selling Agents Podcast. Each week will feature a new episode with timeless advice for success in today’s real estate market. Drawn from over 10 years of interviews with the industry’s top agents, trainers, speakers and authors, this podcast is a must-have for agents looking to get the most from their business. Find it on all your favorite podcast players, including iTunesStitcher and Tune-In.

McNease_Patty_60x60Patty McNease is director of Marketing at Homes.com. For more information, please visit marketing.homes.com. 

For the latest real estate news and trends, bookmark RISMedia.com.

The post Top Podcasts for Real Estate Agents appeared first on RISMedia.

Tips for Boosting Repeat Business

By following these five helpful tips, you can gain repeat business and turn your clients into advocates.

  1. Overcommunicate and Over-service
    Make sure you keep your clients up-to-date on every detail of their transaction. If they call you, quickly get back to them. Show them that their business is important to you. Go the extra mile and wow them with personal touches. And never make a promise you can’t keep. It’s better to under-promise and over-deliver than to over-promise and under-deliver.
  1. Reward Loyal Clients
    Sometimes agents can become so focused on bringing in new clients that they forget about the ones they have already worked with. A little thank-you goes a long way. Reward past and current clients with exclusive discounts, rewards or other tokens of gratitude.
  1. Think Long-Term
    Don’t think of your clients as a one-time, short-term commission; think of the total revenue that they can bring you over time. Develop a long-term marketing strategy on how you will keep in touch and stay top-of-mind with existing and past clients. Email is a powerful tool and should be at the forefront of your marketing plan. Add value by sending newsletters and blogs that offer useful information your clients would be interested in. With OnMark Pro®, a powerful tool from AHS, you can create your own marketing materials, personalize them with your photo and information, then print or email them to past and potential clients.
  1. Connect Through Social Media
    According to Forrester Research, getting social media followers and fans to engage often makes them far more likely to recommend you. Using Facebook, Twitter, Pinterest and other social media sites daily can help ensure that your clients become advocates and want to refer you to friends and family.
  1. Ask for Referrals and Show Gratitude
    Although some clients may give you referrals without prompting, many won’t, so you will have to ask for them. Include a request for referrals in all of your client communications and try to bring it up naturally in conversation. Consider creating a referral program.

After receiving referrals, a hand-written note/card with an update is a nice touch. Keep track of who sends you business, so you know to give these people extra attention.

For more articles like this, please visit the American Home Shield® blog at www.ahs.com/home-matters.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Tips for Boosting Repeat Business appeared first on RISMedia.

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