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Latest Real Estate News from RISMedia

4 Tips for Owning Your Online Presence

The average U.S. adult spends 11 hours each day in front of a screen. This number is increasing year-over-year, and with every rising generation.

Why does this staggering statistic matter for real estate agents? Reaching out to clients where they are is essential for success. With soon-to-be home sellers living on the web, bolstering your brand digitally is key. Here are some ways you can make your online presence powerful and build business in the digital age.

Optimize Your Website
At this point, you’d be hard-pressed to find a real estate professional without a website. Once your page is visually appealing and easy to navigate, consider these two factors that impact online traffic: search engine optimization (SEO) and mobile responsiveness.

SEO involves adjusting a webpage’s construction or content to increase search results. This can be tricky and time-consuming, but tools like Google PageSpeed Insights investigate the speed and searchability of your site, and provide suggestions for improvement. It’s necessary to note that optimization applies differently for computers than phones or tablets. Ensuring that your webpage is effective and efficient on mobile devices is important, too.

Concentrate on Social Content
In 2017, 95 percent of buyers looked online for homes, with 72 percent using mobile sites or apps. Social media experts agree that visual material (pictures and videos) is the first thing that will entice searchers to stop and engage.

However, posting unfocused photos or noisy clips isn’t the solution. Making the most of social media requires investing time in quality content. Only one in seven real estate agents currently uses Instagram for professional purposes, so opportunity awaits for properties to be shared on this platform, joining REALTORS® like this one that know the value of photography in selling homes.

Sell With Social Proof
With 84 percent of people trusting online reviews as much as they trust their friends’ opinions, every positive anecdote is a chance to attract new clients. Calling on social proof—the idea that people like to do what other people are doing—allows agents to persuade with praise.

A simple system for gathering social proof is asking sellers and buyers to review you on Zillow, Facebook and Google. Each piece of five-star feedback you receive increases the likelihood that you will stand out to individuals in search of a real estate pro. Testimonials can also be shown off in marketing materials; setting up a webpage for your best reviews, like this agent did, can really convince prospective clients.

Target Your Ads
Realty has relied on advertising since its inception—but, with the aid of technology, digital ads now offer an alternative to expensive billboards and ineffective postcards.

The beauty of online advertising is in the ability to choose and communicate with a much more selective segment of the market. Companies like Adwerx exist for real estate agents to market themselves, targeting a specific zip code or even a select list of email contacts. This ensures that your ad dollars are well spent on interested audiences.

Whichever of these techniques you choose to tackle next, taking ownership of your online presence will help you stay top-of-mind in the market.

For the latest real estate news and trends, bookmark RISMedia.com.

The post 4 Tips for Owning Your Online Presence appeared first on RISMedia.

Investing in Strong Personal Interactions

In the following interview, Tommy Brigham, chairman and founding partner of ARC Realty, a member of Leading Real Estate Companies of the World® (LeadingRE) in Birmingham, Ala., discusses marketing, recruiting, referrals and more.

Brigham_TommyRegion Served: Greater Birmingham, Montgomery and Wetumpka
Years in Real Estate: 40
Number of Offices: 9
Number of Agents: 300+
Best Advice for New Agents: Build a strong database and use it to facilitate touchpoints with your clients at least 30 times a year.
No. 1 Best Practice for Owners/Managers: Establish and build strong, authentic and trusted relationships with agents and staff.
Key to Staying Profitable: Focus on managing the things you can control with diligence, then adjust decision-making around the things you can’t control. This provides the opportunity to adapt based on day-to-day market rhythm.
Best Recruiting Technique: In my 40-plus years in the business, I’ve found that when you create a customer-for-life-experience with your own agents, the rest will fall into place.

Tell me about how you’re setting the bar for your entire team when it comes to relationship-building that helps promote long-term and repeat/referral business.
ARC literally stands for “A Relationship Company,” so we built a foundation on strong personal interactions, which is the core of any successful business. We’re hyper-focused on investing in and helping agents build strong, long-standing relationships with clients, while doing the same through our business and relocation relationships as a company.

How are you attracting and retaining top agents in your market?
I give a great deal of credit to our agents for attracting other top agents to ARC. Our support staff also helps attract and retain high-quality agents by working hard on the relationship side of our business culture. That being said, our marketing/support staff is not only larger than most, but also fully dedicated to supporting our agents when it comes to maximizing their potential. Because our agents know that they’re our customers, they know that we’re committed to their success. They, in turn, tell their peers about this great culture, and those peers come calling to be part of the ARC team.

What are the latest and most effective marketing practices you’re implementing at ARC Realty?
There are so many tools out there today, but the most effective ones we’re using are social media platforms like Facebook, Instagram, Twitter and Snapchat. We combine those with the use of traditional media outlets to create a comprehensive digital campaign to benefit all our stakeholders. We also have a program called Lolo, which is a database gifting program. In addition, we use Waze—a navigational program—and Canva—a customized flyer platform—to enhance our already effective marketing practices.

How does ARC Realty engage in giving back to the communities it serves?
From the beginning, we’ve been engaged as a civically responsible corporate neighbor in our communities. We remain at the forefront of outreach and engagement, which involves working with the city, the University of Alabama at Birmingham, local schools, our children’s hospital, regional cancer center and additional children’s services organizations throughout town. We believe ARC Realty is obligated to engage in our community and contribute to society for the greater good.

For more information, please visit www.leadingre.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Investing in Strong Personal Interactions appeared first on RISMedia.

6 Strategies to Market Your Team for Success

Leveraging your team for maximum results requires that you have a strategy to market your value proposition. Team leaders who are successful at branding accelerate their results; the team leaders who don’t have a strategy—or, worse, keep changing their brand—never gain traction, and end up recreating marketing campaigns every quarter or every year, without growth.

Be strategic. Think big-picture and lead the effort to create the brand you want to be known for in your market. How you market yourself, your team and your team members will impact how successful you are in attracting new and repeat business. Use these proven methods to create your own team marketing strategy:

  1. Be the leader and lead by example. First off: Everyone on your team is looking to you to set the tone, so it is up to you ultimately to decide how you are promoting your team to the public, your clients and your sphere. Your team needs direction and consistency from you that, when done correctly and in the beginning of your team set-up, will make for an amazing image you put out to the world. If you don’t do this, everyone will be winging it, and your brand will not be well received in the marketplace.
  1. Develop a strategic marketing plan and share it with your team. It is imperative to have a written marketing plan and strategy for how you want the world to know your value proposition. It needs to include online and offline marketing, print, your presentations, branding, logo, video, photography, social and CRM, to name a few.
  1. Brand your team and team members. Your brand is everything. Consistency in your team name, use of logo and team signature (used by everyone), as well as throughout every area of the business, is essential. Have a brand policy for team members for voicemail greetings, signs, sign riders, business cards, online social accounts, headshots, printed marketing pieces, and virtually everything that promotes your company. Tap into your team members’ SOI and add those people to your social networks and email campaign lists.
  1. Enhance your video and website presence. Create an introduction video of your team, what they specialize in, their years in the business, whether they are a lifelong resident and/or their community involvement. Include their hobbies and interests, personal information, and headshots and videos on your website, as well as on your Facebook business page. You can feature one of your team members on social media or in an email to your past clients or sphere or in your monthly e-newsletter, showcasing their skills and value they bring to your clients and potential clients.
  1. Create marketing for online and social media. Create a marketing plan for how you are going to be present on social media. This can lead to 300-900 leads per month, if done correctly. Marketing your team starts with a Facebook business page, then strategy of Instagram, YouTube, Google+, Twitter, LinkedIn, etc., as well as developing landing pages to promote and advertise on boosted ads to promote your services. There needs to a strategy to promote your listings on social media, but also be sure to promote your business and your team. You can triple your production if you do this right.
  1. Be consistent in listing and buyer presentations. Using your brand and properly marketing you and your team in your listing and buyer presentations is key. Both of these presentations need to show more value and differentiate what you and your team do better than your competition. Answer the question of how does each team member, selling or administrative, add value to the client’s experience. This is what people pay us to do, and those team leaders who can communicate the value proposition of their team get hired over and above those who cannot.

If you adopt these methods to create your team’s marketing strategy, you will literally become a game changer in your marketplace. Your message and value proposition will be attractive, and people will want to engage your services. Consistency and a highly-professional image create your brand, and, done correctly, will create a remarkable following of customers and success for you.

For a free copy of my exclusive Social Media Marketing Planner and Marketing Your Team Successfully Guide, email yourock@sherrijohnson.com. Check out my free webinar schedule at www.sherrijohnson.com/live-events, or call 844-989-2600 for more information on Synergy Team Coaching.

Sherri_Johnson_60x60Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour. For more information, please contact coaching@sherrijohnson.com or 844-989-2600 (toll free) or visit www.sherrijohnson.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post 6 Strategies to Market Your Team for Success appeared first on RISMedia.

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