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Walter Coppinger 502-468-9945 walter.coppinger@gmail.com  X  X
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Ysha Bass 812-786-7419 ybass@bassgroupe.com  X  
Jonathon Mornones 812-989-7433 jmorones@bassgroupe.com  X  
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Welcome to your premier resource for all real estate information and services in the Jeffersonville and Clark County Indiana area. We hope you enjoy your visit and explore everything our realty website has to offer, including Metro Louisville real estate listings, information for homebuyers and sellers, and more About Us, your professional Southern Indiana Realtors.

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Latest Real Estate News from RISMedia

What Is the Difference Between Owned, Earned and Paid Media?

The following information is provided by the Center for REALTOR® Development.

The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure and leads. Ultimately, you should think about if and how to address each of these types of media in your annual or ongoing marketing planning.

Things to consider in your overall plan are the budget that you’re willing to invest (such as for online advertising) and time that you have to spare (such as for writing a blog).

Below, we’ll briefly explain what the different types of media are, and give some examples of each.

Owned Media – This type is media that you have complete control over and which you typically expend effort to create yourself. Examples include:

  • Video is a rich method of communication. Video can be used for many different types of messaging and storytelling, such as testimonials, education, buyer tours, virtual community tours, interviews, and “just moved in” announcements.
  • Photos are an excellent way to showcase your community without having to write a lot of content. Walk your community, and let your photos capture the essence of where you live and work.
  • Blogging can require a significant time investment on a weekly basis, and results will not be immediate. Success through blogging or any other social media channel comes from consistency and repetition over time.

Earned Media – This type of media is “earned” through the good work you do and your reputation, and comes about through the analysis, voice, comments and opinions of others. Examples include:

  • Productivity rankings compiled by franchises, associations, individual firms, and websites developed specifically for this purpose.
  • Consumer-focused rating and review sites, such as Yelp.com, Angie’s List, and at major portal agent profiles, such as those on realtor.com®.
  • Companies that send surveys directly to clients on behalf of real estate professionals; these surveys actually generate testimonials for agents that they can leverage.

Paid Media – This type of media is media that you pay for and which uses placement to bring traffic and visitors to your web properties.

  • Search engine marketing (SEM) encompasses all kinds of search engine–centered marketing strategies. At the heart of SEM, you’re paying so that your website appears at the top of the list when someone searches for a keyword or several keywords that you feel are relevant to your site.
  • Search engine optimization (SEO) refers to efforts (often fee-based) to make your website organically place or rank higher in the unpaid results. SEO is important because search algorithms are constantly changing, making it a challenge to stay up-to-date and relevant so that potential customers can easily find you.
  • Unlike traditional forms of media advertising, online advertising gives you a lot more options. You can pay by impressions (or views), traditionally measured in pay-per-mile (PPM, price per 1000 impressions) or pay-per-impression (PPI). You can also use pay-per-click (PPC) advertising. Each model has its place.

For much more about owned, earned and paid media, check out our featured product this month at the Center for REALTOR® Development, the e-PRO® Day 1 and 2 bundle, which is the educational requirement for NAR’s e-PRO® certification and is on sale this entire month of May at 25% off. This certification aims to help real estate professionals broaden their technology skills to connect effectively with today’s digitally-savvy consumer.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

For the latest real estate news and trends, bookmark RISMedia.com.

The post What Is the Difference Between Owned, Earned and Paid Media? appeared first on RISMedia.

On Your Agenda at Midyear: How Brokers Are Competing in an Evolving Industry

Don’t Miss RISMedia’s Power Broker Forum

Every day, there are changes happening in real estate—and every day, brokers are addressing the challenges that come with it, developing new strategies to stay on top.

Brokers out in front of these headwinds will share their success tactics at RISMedia’s annual Power Broker Forum, “Adapt, Compete, Win: How to Wow Customers—and Agents—in a Changing Real Estate World,” on Thursday, May 17, from 10:30-11:30 a.m. in the Virginia Suite, Lobby Level at the Marriott Wardman Park, during the REALTORS® Legislative Meetings & Trade Expo. The Forum is open to all attendees of the conference, and features:

John_Featherston_100x100Co-Moderator John Featherston, CEO/President, RISMedia


Rand_Joseph_100x100Co-Moderator Joseph Rand, Chief Creative Officer, Better Homes and Gardens Real Estate Rand Realty


Panelist Helen Hanna Casey, CEO, Howard Hanna Real Estate Services

rhett-harmon-150Panelist Rett Harmon, Principal/REALTOR®, CENTURY 21 Novus Realty


Mesa_Rei_60x60Panelist Rei Mesa, CEO/President, Berkshire Hathaway HomeServices Florida Realty


Williams_Tipper_100x100Panelist Tipper Williams, Operating Principal, Keller Williams Virginia Realty Alliance Group


Later on May 17, RISMedia will host the inaugural, invitation-only Real Estate Newsmaker Awards Reception & Dinner, honoring seven luminaries in real estate, at the National Press Club. The event is presented by master sponsor the National Association of REALTORS®; and host sponsors Elm Street Technology, HMS Home Warranty, PlanOmatic, Realtors Property Resource® (RPR®), Sherri Johnson Coaching & Consulting, ShowingTime and zipLogix™. See the winners.

Additionally, from May 16-17, RISMedia will be on hand at Booth No. 515 at the Trade Expo. Expo goers can learn more about how RISMedia’s content marketing offerings, including ACE, can help drive engagement and leads online.

For continuing coverage of the Power Broker Forum and REALTORS® Legislative Meetings & Trade Expo, stay tuned to RISMedia.com.

The post On Your Agenda at Midyear: How Brokers Are Competing in an Evolving Industry appeared first on RISMedia.

New! Advertise With Instagram Stories

In real estate, agents focus on telling stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents try to build emotional connections with their clients.

Launched in 2010, Instagram has grown from a platform used only for pictures of fancy food and artful lattes to a social media giant. With over 800 million monthly active users, it’s no wonder Instagram Stories has also boomed, now with 250 million daily active users.

Instagram users were first introduced to Stories back in August 2016. Similar to Snapchat, Stories allows users to create 15-second snippets of pictures and videos that are viewable to their followers for 24 hours. With the popularity of Stories increasing, Instagram recently released new advertising features for businesses, making it an even better connection tool. Here are some tips that can help you stand out, and ways you can create Instagram Stories to boost your business.

What’s New
While Stories has been connecting friends for years, businesses are now able to sponsor ads that will appear in users’ streams. Instagram opened this advertising option to select businesses in January and to general users in March. As long as a user has a business profile, they’re able to take advantage of this feature. Businesses are able to use any of the content publishing options, and can include a call-to-action, providing a unique way to connect with a specifically-targeted audience.

Best Practices
While the overall function of the ads is simple enough, there are some best practices to follow when posting to Stories. It’s important that the first segment of your story is visually appealing and grabs your viewer’s attention. Instagram Stories’ has historically been used to share raw footage. Use this to your advantage by showcasing a unique side of your business that will draw the viewer in to watch the next segments, which will eventually lead to your call-to-action. It’s also critical to have some kind of call-to action. Many ads save this for the last segment by using a slide that says something similar to “swipe up for more information,” which then leads to the company website.

In addition to this, it’s important to make your brand name visible at some point in the story. This not only shows viewers who they’re watching, but also helps to develop the connection between your brand and your content. You could do this by wearing your company shirt, standing in front of your logo, etc.

Finally, make your content relevant to your viewers. Think about your overall advertising goal and consider how your Instagram Stories would support that goal. In your story you could share a tip, give a sneak peek at a how-to guide, show an inside look at a facet of your business, and more. Since this kind of advertising is immediate, if you’re releasing it around a holiday, focus your content around something suitable for the time.

Uses in Real Estate
When it comes to real estate, Instagram Stories can be a useful tool to create more meaningful engagement with viewers. Agents can use Stories to give a sneak peek of a new listing by showcasing different rooms or unique features of a home. Another option could be to share shots of an open house you’re hosting.

Finally, users love to know what happens behind the scenes at a company. Give them what they want by snapping pictures of new marking materials, introducing a new agent who joined your brokerage group, or sharing footage of a recent company celebration. Remember to include a call-to-action at the end of each story to draw in viewers. Something as simple as “swipe up to find homes like this in your area” or “swipe up to find out how we can help you find your dream home” serves your purpose.

While Instagram is a great way to promote your brand and your listings, it can be challenging for a busy real estate professional to maintain, along with other social sites. Need help managing your social presence? Homes.com’s Social team is here to help. Homes.com Social is a comprehensive social media suite designed specifically for real estate professionals who are looking to better connect and engage with their audience. Give your real estate brand a social media strategy that is sure to boost your business.

McNease_Patty_60x60Patty McNease is director of Marketing for Homes.com. For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post New! Advertise With Instagram Stories appeared first on RISMedia.

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