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Walter Coppinger 502-468-9945 walter.coppinger@gmail.com  X  X
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Latest Real Estate News from RISMedia

Generate up to 150 Leads a Month on Facebook

Whether you’re a new agent struggling to find leads or an experienced veteran who still hasn’t cracked the code to mastering social media lead generation, Jason Wardrop has the answers you want. He also has copy-and-paste templates and a step-by-step process for any agent who wants to begin generating leads within 24 hours of implementing his system.

Does he know what he’s talking about? Yes. He’s still generating 50 leads a day from Facebook. Wardrop says lead generation is something any agent can do if they know his secrets and commit to the six-figure system.

Wardrop started his own marketing agency right out of college—generating leads for dentists. He wasn’t successful right out of the gate. He encountered the same issues most REALTORS® and agents do—he was getting a lot of traffic to his website, but few, if any, leads. He consulted with his mentor, who pointed out that he lacked a landing page and a call to action. Wardrop took the advice to heart immediately and created his first landing page. In a matter of a few months, he was making $25K a month. In less than a year, he upped that to making just under $100K a month. Now he’s sharing how simple it is to do.

3 Secrets to a Six-Figure Income

Secret No. 1 – How to Start Generating 2 – 5 Leads a Day, Even If You’re a Complete Newbie With No Social Media Presence at All
Social media is the hottest form of marketing right now, but it’s more effective when it comes to directing traffic than capturing leads. Create a website and a Facebook page, but send your social media visitors to a landing page. A landing page is a website without a lot of ads, content, or your blog. It’s not your main website, and has no distractions. It’s a simple page with the call to action you want your reader to take, whether it’s “Call Me,” “Schedule an Appointment,” “Attend an Open House,” or “View Photos of This Home.”

Since the right landing page can convert 25 – 30 percent of people who visit, Wardrop shares templates of pages that have already been proven to work. All you have to do is copy and paste the template and fill in your contact information. This works for total newbies, seasoned veterans, brokers, buyers agents, sellers agents…anyone. You need to know what your call to action is, and you need to understand your market, but a lot of complex copy isn’t needed.

Secret No. 2 – A Proven Strategy to Eliminate Cold Calls
No one likes making cold calls, especially if you’re a REALTOR® without much time to chase dead ends and unqualified clients. What if you could eliminate cold calls altogether? You can if you create a landing page where potential buyers, sellers and prospects pre-qualify themselves and schedule calls with you.

On average, Wardrop explains, you’ll have 2 – 5 leads a day. That means at the end of 10 days, you’ll have around 30 leads. At the end of 20 days, you’ll have around 60 leads.

How do you keep up with them? Simple. Once potential clients opt in, have them schedule a call with you using an automated calendar on your landing page. This allows you to pre-qualify the leads and weed out people who aren’t serious about talking with you. In addition to having them schedule a calendar call, you can also automate a text to their phone or email.

Secret No. 3 – How to Scale Your Business to $10K or More a Month
Once the leads are consistently coming through and being automatically pre-qualified, what you want to figure out are the “magic numbers.” Your magic numbers are the return on investment (ROI) you receive from your advertising. What are you spending on ads compared to what you’re making from those ads? To find your ROI, you need to know the conversion rate of your leads. Knowing this will give you the confidence to invest more (or less) in your advertising. Using the chart he’s developed to show agents the average (low end) of leads generated and converted, Wardrop shows agents how they can be making $40,000 a month in three or four months.

The process is pretty simple. Generate leads at $3 – $5 a lead. Auto-sort your leads. Finally, close deals and make six figures a year. By investing more of that profit back into your lead generation, you can keep growing your revenue. The only limit is your ability to follow up with your leads.

Maintaining a strong Facebook presence can be challenging for a busy real estate professional. Homes.com’s Social team is here to help. Homes.com Social is a comprehensive social media suite designed specifically for real estate professionals who are looking to better connect and engage with their audience. Give your real estate brand a social media strategy that’s sure to boost your business.

To hear all of Wardrop’s tips and insights, listen to the webinar here.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Generate up to 150 Leads a Month on Facebook appeared first on RISMedia.

Ask the Expert: What Tech Trends Should I Watch This Year?

Today’s Ask the Expert column features Joe Sesso, national speaker for Homes.com.

What are the top technology trends I should be watching this year?
We’re five months into 2018, which means it’s the perfect time to look back at your goals to make sure you’re still on track. A great way to boost your likelihood of success is by looking to technology for help; however, before diving into technology, think about what you’re hoping to accomplish. This will help you figure out what’s best for you.

What’s a simple way I can boost my technology use?
If you don’t consider yourself tech-savvy, no problem. Make sure you’re using your phone to its full potential. Communication is the most important way to keep in touch with clients and connect with new ones. If you don’t have a communication plan, this could be a great place to start ramping up your technology use. Personalized texts, phone calls and messages through a platform like Facebook can help you form genuine connections with people.

Is there anything that can help me get more online leads?
While we’re used to bold banner ads that grab your audience’s attention, many have suggested that it’s time to move to a more subtle approach. Homes.com’s native ads let you connect with the right clients in the right way, without being overly demanding or pushy in their online space. The purpose of native ads is to allow your marketing to fit in seamlessly with the rest of the content on the page. They’re designed to be relevant and look like they belong there. This means users are more likely to share or click through to your site.

What about bold, new technology trends?
If you’re looking for something more techy, voice-assistant devices have become extremely popular. These devices, like Google Home and Amazon Echo, can be used in a number of ways. Make life easier in the office by using them to schedule your next meeting, order more paper or set reminders. Another option is to bring one to your next open house. Incoming prospects can ask for details about the surrounding neighborhood, such as the closest coffee shop or the distance to their child’s school. Plus, both Google Home and Amazon Echo save all queries, which means you’re able to go back and view what people were searching for.

If you want to go even bigger, consider virtual reality devices, such as HTC Vive, Oculus Rift and Google Daydream. While the first two come with a hefty price tag, Google’s version is less than $100 and uses your phone to create the virtual reality effect. Paired with a program like iStaging, your clients can now “walk” through your listing. Virtual reality gives clients the ability to experience a property without having to physically be there, which can be a great selling point.

Once you start using a new technology, decide whether it’s helping your process or just creating another step in your already busy life. If something doesn’t work, don’t be afraid to let it go and try something different. Remember, the goal of using these new tech tools is to simplify your life and make your business even better.

For more information, please visit connect.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Ask the Expert: What Tech Trends Should I Watch This Year? appeared first on RISMedia.

What Is the Difference Between Owned, Earned and Paid Media?

The following information is provided by the Center for REALTOR® Development.

The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure and leads. Ultimately, you should think about if and how to address each of these types of media in your annual or ongoing marketing planning.

Things to consider in your overall plan are the budget that you’re willing to invest (such as for online advertising) and time that you have to spare (such as for writing a blog).

Below, we’ll briefly explain what the different types of media are, and give some examples of each.

Owned Media – This type is media that you have complete control over and which you typically expend effort to create yourself. Examples include:

  • Video is a rich method of communication. Video can be used for many different types of messaging and storytelling, such as testimonials, education, buyer tours, virtual community tours, interviews, and “just moved in” announcements.
  • Photos are an excellent way to showcase your community without having to write a lot of content. Walk your community, and let your photos capture the essence of where you live and work.
  • Blogging can require a significant time investment on a weekly basis, and results will not be immediate. Success through blogging or any other social media channel comes from consistency and repetition over time.

Earned Media – This type of media is “earned” through the good work you do and your reputation, and comes about through the analysis, voice, comments and opinions of others. Examples include:

  • Productivity rankings compiled by franchises, associations, individual firms, and websites developed specifically for this purpose.
  • Consumer-focused rating and review sites, such as Yelp.com, Angie’s List, and at major portal agent profiles, such as those on realtor.com®.
  • Companies that send surveys directly to clients on behalf of real estate professionals; these surveys actually generate testimonials for agents that they can leverage.

Paid Media – This type of media is media that you pay for and which uses placement to bring traffic and visitors to your web properties.

  • Search engine marketing (SEM) encompasses all kinds of search engine–centered marketing strategies. At the heart of SEM, you’re paying so that your website appears at the top of the list when someone searches for a keyword or several keywords that you feel are relevant to your site.
  • Search engine optimization (SEO) refers to efforts (often fee-based) to make your website organically place or rank higher in the unpaid results. SEO is important because search algorithms are constantly changing, making it a challenge to stay up-to-date and relevant so that potential customers can easily find you.
  • Unlike traditional forms of media advertising, online advertising gives you a lot more options. You can pay by impressions (or views), traditionally measured in pay-per-mile (PPM, price per 1000 impressions) or pay-per-impression (PPI). You can also use pay-per-click (PPC) advertising. Each model has its place.

For much more about owned, earned and paid media, check out our featured product this month at the Center for REALTOR® Development, the e-PRO® Day 1 and 2 bundle, which is the educational requirement for NAR’s e-PRO® certification and is on sale this entire month of May at 25% off. This certification aims to help real estate professionals broaden their technology skills to connect effectively with today’s digitally-savvy consumer.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

For the latest real estate news and trends, bookmark RISMedia.com.

The post What Is the Difference Between Owned, Earned and Paid Media? appeared first on RISMedia.

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